G-Unit Clothing Co.

Art Direction

Below are excerpts from a few seasons of advertising creative for the clothing brand. These were incredibly complex campaigns to capture while navigating the needs of our sales team and issues surrounding the security of our celebrity talent. Our stylists purchased LOTS of du-rags and fitted baseball caps ( haha. ) I was the lead art director for both men's and women's advertising campaigns. It was quite an experience to work with 50 Cent during the height of his popularity and initial entry into the pop culture landscape.

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